3 Low-Cost Ways to Put Your Biz in the Spotlight

Marketing Pro Mia Jackson Offers Advice for Bootstrappers 

Mia Jackson

When you need to increase visibility for your company but have limited funds, coming up with creative publicity ideas can be challenging. So this Bootstrap Babe turned to my good friend Mia Jackson, president of DORO Marketing Services, LLC in Bethesda, Md., for advice. In addition to great marketing and publicity campaigns for her corporate and small business clients, Mia snagged some premium national exposure for her own company in USA Today and on NBC's Dateline.

Mia offered these three tips:

1. Woo Your Weekly Locals!

"I bet that you pick up that local weekly newspaper or magazine in your grocery store, by the transit stops along your commute or sometimes delivered to your door," says Mia. "Find the editors and writers who focus on your area of expertise and send them your pitch. Make sure that they know you're available for the expert opinion or a quick quote when they need one. And don't forget the radio giveaways. Hosts love to treat their loyal listeners."

2. Blog Your Way National

"Internet tools can spread your message in a measured, precise way. But stick to your area of expertise," she cautions. "If you're selling toothpaste, sure your blog can talk feature topics like sugar, braces, and choosing a dentist. Don’t talk about the new car you bought. Train your users to come to your blog, newsletter or website as their handy, reliable information provider." 

I couldn’t agree with Mia more. You're reading our Bootstrap Babes blog now, aren't you?!

3. Community-Minded Marketing

"Join with other small businesses to sponsor a little league baseball team or the new mirror for the ballet school," she recommends. "What better way to use your marketing dollars? You benefit the community, give to causes you believe in and grow your company. The parents and potential customers will love you for it.

"Remember -- consistency and follow-through is key!"

That's great advice!

We want to hear from you -- what are some ways you raised your company's visibility without spending a lot of money? Post your comment and tell us about it!